Campaign Email Marketing

Campaign Email Marketing Biography

NTEN has over 20-types of LifeCycle messages for both members, non-members and prospects. From membership join and renewal campaigns to non-member contact and first-time event registration follow-up, an automated solution was desired to ease the workload on internal resources. The HighRoad Solution: Daily data syncs pull in field values from NTEN’s netFORUM database to their HighRoad Campaign eMail account to populate static segments with eMail subscribers who fit defined criteria. Then, utilizing built-in recurring message features, recurring eMails are enabled and deploy to very specific lists on a daily basis. Automating eMails using recurring message features along with integrated daily data syncs, allows internal resources to focus more on content and strategy versus deploying manual eMails.NFIB required complex data segmentation allowing their branch offices to send targeted eMails and faxes as well as a built-in webinar platform using transactional messaging for registration confirmations.

The HighRoad Solution:
HighRoad Solution designed a custom integration with NFIB’s netFORUM database, allowing member data from NFIB’s database to be seamlessly updated and in sync with HighRoad’s Campaign eMail Tool. Bi-directional data fl ow allows updated member information to pass between the membership database and HighRoad’s Campaign eMail tool on a daily basis, allowing for advanced levels of segmentation and personalization.

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing

Campaign Email Marketing