Email Marketing Open Source Biography
Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the following issues.
1. Target Selection
Segmenting the customer profiles based on demographics, preferences and purchase behaviors is not being done by Indian marketers. Indian Marketers send every customer everything they want to sell or inform. What it means to consumers? Spam! Consumers stop reading the messages, ignore them or classify it as spam.
Hence Marketers have to change their traditional mindset from mass advertising through print and electronic media when they want to adopt to online marketing. Selecting your target audience and carefully positioning your offering is more important than mass advertising.
2. Personalization
Email Marketing provides better personalization features for each individual. Email itself is meant for one-on-One communication. However most of the Indian Marketers tend to ignore it and send non-personalised messages, as though they are sending the message for masses.
Not addressing the recipient in the message doesn't create any relationship or value to the consumer. The first thing marketer has to do in direct marketing is to develop the relationship, before he could even offer him anything.
Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the following issues.
1. Target Selection
Segmenting the customer profiles based on demographics, preferences and purchase behaviors is not being done by Indian marketers. Indian Marketers send every customer everything they want to sell or inform. What it means to consumers? Spam! Consumers stop reading the messages, ignore them or classify it as spam.
Hence Marketers have to change their traditional mindset from mass advertising through print and electronic media when they want to adopt to online marketing. Selecting your target audience and carefully positioning your offering is more important than mass advertising.
2. Personalization
Email Marketing provides better personalization features for each individual. Email itself is meant for one-on-One communication. However most of the Indian Marketers tend to ignore it and send non-personalised messages, as though they are sending the message for masses.
Not addressing the recipient in the message doesn't create any relationship or value to the consumer. The first thing marketer has to do in direct marketing is to develop the relationship, before he could even offer him anything.
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
Email Marketing Open Source
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