Free Email Marketing Services: Email Marketing Software Reviews

Friday 7 December 2012

Email Marketing Software Reviews

Email Marketing Software Reviews Biography

I am often for recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines.

This guide highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. It’s an informal post I originally started on a previous site in 2005 to point marketers on courses to for a shortlist of suppliers to review and I’ve added to it and removed sites over the years.

I always recommend hosted (Email Service Provider or ESP) email marketing solutions rather than software since, in general, the reporting/tracking and bounce management capabilities of the cheaper desktop e-mail packages are inferior. There are also management problems with deliverability and blacklisting which are best managed by an external email service provider in my opinion.

Although you can use an email service provider in another country, I recommend using a local provider since this is easier for support and resolving deliverability problems locally. So I have highlighted UK Email marketing companies at the start of the list, but options for US and Asia Pacific are also covered.

The E-mail broadcast / management (E-mail Service Provider, ESP) solutions which are most cost-effective (below $50 per month for low volumes) recommended to me by delegates on my courses are as follows. I have grouped them by region, since often local support is useful to deal with local deliverability issues.

Email Marketing Software Reviews