Cheapest Email Marketing Biography
An ESP is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. While you control your email marketing account and send out emails using a Web browser interface, the ESP's servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for-- and sometimes prohibit--bulk mailings.
An ESP also provides detailed reporting on the results of your email campaign: delivery success rates, email open-rates, and link click-through rates. You should even be able to see which of your subscribers performed these actions. Good reporting is an invaluable feature as it helps you measure the effectiveness of your email marketing campaigns.
Most ESPs also make it very easy for you to comply with the CAN SPAM Act regulations. For example, an ESP should automatically include an unsubscribe link in every email sent through their service (and automatically remove these addresses from your lists), as well as verify that all emails are sent from a valid, working email address. Most ESPs also require you to send only to lists of subscribers that have opted-in to receive emails from you.
ESPs allow you to execute professional, organized email marketing campaigns. Now, what should you look for in an ESP to make sure you choose the right one? Here are some criteria to consider:
An ESP is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. While you control your email marketing account and send out emails using a Web browser interface, the ESP's servers and Internet connections do the heavy lifting. If you tried to send bulk emails through your regular Internet Service Provider (ISP), your campaign could be blocked, as regular ISPs are not set up for-- and sometimes prohibit--bulk mailings.
An ESP also provides detailed reporting on the results of your email campaign: delivery success rates, email open-rates, and link click-through rates. You should even be able to see which of your subscribers performed these actions. Good reporting is an invaluable feature as it helps you measure the effectiveness of your email marketing campaigns.
Most ESPs also make it very easy for you to comply with the CAN SPAM Act regulations. For example, an ESP should automatically include an unsubscribe link in every email sent through their service (and automatically remove these addresses from your lists), as well as verify that all emails are sent from a valid, working email address. Most ESPs also require you to send only to lists of subscribers that have opted-in to receive emails from you.
ESPs allow you to execute professional, organized email marketing campaigns. Now, what should you look for in an ESP to make sure you choose the right one? Here are some criteria to consider:
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
Cheapest Email Marketing
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