Free Email Marketing Services: Email Marketing Service Providers

Saturday 8 December 2012

Email Marketing Service Providers

Email Marketing Service Providers Biography

Email marketing is key for promoting your business. After an effective website, an informative and well designed email newsletter is one of your most important marketing tools.

If you really want to boost your email marketing, I highly recommend the newsletter/podcast of Blue Penguin Development. It’s one of those handful of newsletters that I really do read every issue of (yes, we all try to slim down that inbox with the delete key), because Michael Katz gives plain-spoken, entertaining guidance about what makes an effective newsletter – beyond the technical elements.

So, with so many choices of email marketing providers available, how do you go about choosing the best one for your company? Most of the “big” names offer the same core of basic services, differing mainly on additional features and pricing, which are easy to compare. [More on this in our guest Q&A below.] In my experience, it’s the features (or lack thereof) that you won’t really notice until you’re getting into the nitty-gritty of creating the email that can drive you nuts. None of them are earth-shattering, but hearing a client uses one particular provider over another is enough to make me give an internal “Yes!” or “Oh, man” when I find out which one I’ll have to work with.

Email Marketing Service Providers