Small Business Email Marketing Biography
You’ve been collecting email addresses from your customers with the hopes of using them to do some email marketing but you’re not exactly sure where to begin. With everything you have on your plate, it’s hard enough to keep your business’s Facebook page up to date without having to worry about creating an email marketing plan. Sound familiar?
Although social media often gets the bulk of the attention from many small business owners, reaching out to your customers via email can be the perfect complement to your digital marketing efforts. It allows you to capture their contact information when they eat at your restaurant or visit your website and push information out on a regular basis instead of just sitting around waiting for them to come back.
The key to getting your email marketing off of the ground is having the right plan. Let’s take a look at the process step-by-step:
Know your audience. Who are they? What do you think they will hope to get out of your campaign? Once you’re able to accurately define who they are, you’ll be better able to provide them with relevant information.
Establish goals. What do you hope to accomplish as a result of your email marketing campaign? Do you want to increase attendance at your events? Drive more traffic to your website? As you define your goals, keep in mind you might not see huge results right away as it usually takes some time to build a loyal subscriber base—so be patient. Once your list starts to grow, and you’re able to arrive at the right content strategy, you should start to notice an uptick in sales.
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Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
You’ve been collecting email addresses from your customers with the hopes of using them to do some email marketing but you’re not exactly sure where to begin. With everything you have on your plate, it’s hard enough to keep your business’s Facebook page up to date without having to worry about creating an email marketing plan. Sound familiar?
Although social media often gets the bulk of the attention from many small business owners, reaching out to your customers via email can be the perfect complement to your digital marketing efforts. It allows you to capture their contact information when they eat at your restaurant or visit your website and push information out on a regular basis instead of just sitting around waiting for them to come back.
The key to getting your email marketing off of the ground is having the right plan. Let’s take a look at the process step-by-step:
Know your audience. Who are they? What do you think they will hope to get out of your campaign? Once you’re able to accurately define who they are, you’ll be better able to provide them with relevant information.
Establish goals. What do you hope to accomplish as a result of your email marketing campaign? Do you want to increase attendance at your events? Drive more traffic to your website? As you define your goals, keep in mind you might not see huge results right away as it usually takes some time to build a loyal subscriber base—so be patient. Once your list starts to grow, and you’re able to arrive at the right content strategy, you should start to notice an uptick in sales.
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
Small Business Email Marketing
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