Opt In Email Marketing Biography
Posted on March 27, 2012 by Sandra Rand
Email marketing can be a lucrative marketing channel for any business, no matter what size of your company or what kind of product or service you offer. Despite what rants and predictions may suggest otherwise, email is still an incredibly powerful channel to reach your customers – I read this morning that email still connects 85% of the world. The key is ensuring your customers opt-in to your email marketing proactively, rather than you automatically adding them to your list without their permission or worse, buying a list of emails blindly from someone else.
Whether you’re starting from scratch or want to see build onto your list of thousands, these 6 ideas will help you grow your opt-in email marketing list:
Let them know what they’ll get, when they’ll get it
Oftentimes, we’re hesitant to fork over our email address because of all the noise. Give prospects and readers some expectations of what they’ll receive if they subscribe to your email newsletter. How often will they receive it? Do you share their email address with other partners? Who will the email come from? If you can, provide a sample newsletter (screenshot or direct link) so that they become familiar with the format and can make an informed decision as to whether it would benefit them. This makes them more likely to open your email each time it shows up in their inbox.
Posted on March 27, 2012 by Sandra Rand
Email marketing can be a lucrative marketing channel for any business, no matter what size of your company or what kind of product or service you offer. Despite what rants and predictions may suggest otherwise, email is still an incredibly powerful channel to reach your customers – I read this morning that email still connects 85% of the world. The key is ensuring your customers opt-in to your email marketing proactively, rather than you automatically adding them to your list without their permission or worse, buying a list of emails blindly from someone else.
Whether you’re starting from scratch or want to see build onto your list of thousands, these 6 ideas will help you grow your opt-in email marketing list:
Let them know what they’ll get, when they’ll get it
Oftentimes, we’re hesitant to fork over our email address because of all the noise. Give prospects and readers some expectations of what they’ll receive if they subscribe to your email newsletter. How often will they receive it? Do you share their email address with other partners? Who will the email come from? If you can, provide a sample newsletter (screenshot or direct link) so that they become familiar with the format and can make an informed decision as to whether it would benefit them. This makes them more likely to open your email each time it shows up in their inbox.
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
Opt In Email Marketing
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