Campaigner Email Marketing Biography
Adrienne joined Chicago Booth in 2005 and has held roles in marketing or marketing business information management for more than 15 years. Prior to Chicago Booth, Adrienne was a Principal at Transora.com, the leading global B2B supply chain marketplace for the consumer packaged goods industry. At Transora, she was responsible for all ePresence activity including, website and customer portal strategy, design, user experience, solution branding and cobranding, metrics, and search engine marketing.
Before that, Adrienne was vice president of market systems for United Distillers & Vintners where she implemented the company's first intranet and managed business information in support of brands like Jose' Cuervo, Smirnoff, Johnnie Walker, Baileys, and Crown Royal. Before that she managed the business information, tool development, and data analysis team at Quaker Oats/Pepsi; providing Nielson, IRI, and other syndicated data and data analysis to five business units supporting brands like Cap'n Crunch, Quaker Oatmeal and Grits, Aunt Jemima, and Gatorade.
Prior to Quaker, Adrienne was a marketing promotions manager at Kraft Foods where she managed brand promotions for Breakstone's and Knudson's (sour cream, cottage cheese) and Kraft Dips and then for Stove Top and Minute Rice brands.
Adrienne likes warm weather, basketball, and spending time with her husband and three kids.
Adrienne joined Chicago Booth in 2005 and has held roles in marketing or marketing business information management for more than 15 years. Prior to Chicago Booth, Adrienne was a Principal at Transora.com, the leading global B2B supply chain marketplace for the consumer packaged goods industry. At Transora, she was responsible for all ePresence activity including, website and customer portal strategy, design, user experience, solution branding and cobranding, metrics, and search engine marketing.
Before that, Adrienne was vice president of market systems for United Distillers & Vintners where she implemented the company's first intranet and managed business information in support of brands like Jose' Cuervo, Smirnoff, Johnnie Walker, Baileys, and Crown Royal. Before that she managed the business information, tool development, and data analysis team at Quaker Oats/Pepsi; providing Nielson, IRI, and other syndicated data and data analysis to five business units supporting brands like Cap'n Crunch, Quaker Oatmeal and Grits, Aunt Jemima, and Gatorade.
Prior to Quaker, Adrienne was a marketing promotions manager at Kraft Foods where she managed brand promotions for Breakstone's and Knudson's (sour cream, cottage cheese) and Kraft Dips and then for Stove Top and Minute Rice brands.
Adrienne likes warm weather, basketball, and spending time with her husband and three kids.
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