Internet Email Marketing Biography
-Well-connected Industry leader in Internet marketing with very diverse background.
-Recruiters, please don't contact me unless the position is in the city of SF.
-Here is a recent video I am in from iMedia http://www.imediaconnection.com/content/28572.asp
-Recent article quote: http://www.emarketer.com/Article.aspx?R=1008294
-Another new article for eMarketer: http://www.emarketer.com/Article.aspx?R=1008458
Sr. manager – Online Marketing
Shutterfly - Making the world a better place by helping people share life's joy.
July 2009 – Present (2 years 2 months)
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
Overall summary:
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
-Run all aspects of the affiliate program and optimizations.
-Drive quarterly planning process from forecasting, media planning and buying to execution of
-Well-connected Industry leader in Internet marketing with very diverse background.
-Recruiters, please don't contact me unless the position is in the city of SF.
-Here is a recent video I am in from iMedia http://www.imediaconnection.com/content/28572.asp
-Recent article quote: http://www.emarketer.com/Article.aspx?R=1008294
-Another new article for eMarketer: http://www.emarketer.com/Article.aspx?R=1008458
Sr. manager – Online Marketing
Shutterfly - Making the world a better place by helping people share life's joy.
July 2009 – Present (2 years 2 months)
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
Overall summary:
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
-Run all aspects of the affiliate program and optimizations.
-Drive quarterly planning process from forecasting, media planning and buying to execution of
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
Internet Email Marketing
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