Open Source Email Marketing Biography
2. Personalization
Email Marketing provides better personalization features for each individual. Email itself is meant for one-on-One communication. However most of the Indian Marketers tend to ignore it and send non-personalised messages, as though they are sending the message for masses.
Not addressing the recipient in the message doesn't create any relationship or value to the consumer. The first thing marketer has to do in direct marketing is to develop the relationship, before he could even offer him anything.
3. Message Content
Direct Marketers have to pay special attention to the content in the message. The content has to bring out clearly the value proposition, excite the consumer and create interest in your offering.
When looked at the content being sent out by Indian Marketers, they fall into 2 extreme mindsets. One is very simple text messages and other rich images. Both are bad. Simple text messages doesn't convey everything the marketer has to convey. They can't create much interest in consumer minds. Sending graphic images requires high bandwidth and many ISPs block images. It may take several minutes to download the image before reading them.
Rich HTML messages with judicious use of text, images and links can provide a compelling interest with consumers. They are easy to read and when consumers need more information they can click on any link and visit the marketers website for more information. The message sizes are also optimal. The consumers can start reading the text in the messages, even before the images are being rendered on the email client.
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
Open Source Email Marketing
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