Email Marketing Reviews Biography
Brand Credibility: Along with your name, consider adding your company to the “From” field. For example: “Justin Knickerbocker, New York Life.” By linking yourself to a prestigious company, you gain brand credibility.
Personal Subject: Add the recipient’s name to the subject line to let them know that the email is specifically for him or her. Say something like: “Bob, check out today’s financial spotlight!”
Email Value: Provide quantifiable value in the email, like tips or stats. Then, in the subject line, you can create more of an incentive for recipients to open it. People get SO MUCH junk email that you need to make your message really stand out. “Today’s Financial Spotlight” won’t do it. If you provide tips, put that in the subject – “Bob, here are 3 simple retirement planning tips just for you.”
Landing Page: I’m not a big fan of the flash click-through link. I’m busy and I just don’t have the time to flip through this presentation. I never got to the message; I just hit the back button. Most users will do that if they don’t understand what they are looking at within the first 5 seconds. Perhaps provide something that’s more valuable to the recipient. Instead of a presentation, include a call-to-action: “Download Our Retirement Planning Self Assessment.” If you put that on a landing page with a form, you’ll start generating some leads!
Direct Close: Your close needs to be more personal and direct. “It’s always good hearing from clients and friends” really makes the message look like a mass email, which it is. I would recommend something like, “Bob, let me provide you with a complementary review of your retirement plans. Is next week a good time to set up a call?”
Company Logo & Bio Picture in Signature: Consider including your picture and company logo in your signature to really drive home your brand creditability. People may not always
Brand Credibility: Along with your name, consider adding your company to the “From” field. For example: “Justin Knickerbocker, New York Life.” By linking yourself to a prestigious company, you gain brand credibility.
Personal Subject: Add the recipient’s name to the subject line to let them know that the email is specifically for him or her. Say something like: “Bob, check out today’s financial spotlight!”
Email Value: Provide quantifiable value in the email, like tips or stats. Then, in the subject line, you can create more of an incentive for recipients to open it. People get SO MUCH junk email that you need to make your message really stand out. “Today’s Financial Spotlight” won’t do it. If you provide tips, put that in the subject – “Bob, here are 3 simple retirement planning tips just for you.”
Landing Page: I’m not a big fan of the flash click-through link. I’m busy and I just don’t have the time to flip through this presentation. I never got to the message; I just hit the back button. Most users will do that if they don’t understand what they are looking at within the first 5 seconds. Perhaps provide something that’s more valuable to the recipient. Instead of a presentation, include a call-to-action: “Download Our Retirement Planning Self Assessment.” If you put that on a landing page with a form, you’ll start generating some leads!
Direct Close: Your close needs to be more personal and direct. “It’s always good hearing from clients and friends” really makes the message look like a mass email, which it is. I would recommend something like, “Bob, let me provide you with a complementary review of your retirement plans. Is next week a good time to set up a call?”
Company Logo & Bio Picture in Signature: Consider including your picture and company logo in your signature to really drive home your brand creditability. People may not always
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
Email Marketing Reviews
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