Managed Email Marketing Biography
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
Overall summary:
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
-Run all aspects of the affiliate program and optimizations.
-Drive quarterly planning process from forecasting, media planning and buying to execution of campaigns and in-house creative.
-Manage to ROI goals and ensure sound ROI methodology for each tactic. Conduct test/control studies to verify that return is incremental and optimize towards true incrementality across the business.
-Own 10MM+ media budgets annually across the Internet Marketing channel.
-Key SME on media publishers, trends, pricing models, targeting, and media buying platforms.
-Lead creative strategies and execution across all forms of online media.
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
Overall summary:
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
-Run all aspects of the affiliate program and optimizations.
-Drive quarterly planning process from forecasting, media planning and buying to execution of campaigns and in-house creative.
-Manage to ROI goals and ensure sound ROI methodology for each tactic. Conduct test/control studies to verify that return is incremental and optimize towards true incrementality across the business.
-Own 10MM+ media budgets annually across the Internet Marketing channel.
-Key SME on media publishers, trends, pricing models, targeting, and media buying platforms.
-Lead creative strategies and execution across all forms of online media.
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
Managed Email Marketing
pretty out of date. try https://emailexpert.com
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