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Friday 7 December 2012

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Crm Email Marketing Biography

Anthony Lye is Senior Vice President, Cloud Applications Strategy at Oracle. He is responsible for Oracle's strategy for Oracle Cloud, Oracle cloud applications, and Oracle customer experience (CX).

Previously Mr. Lye was Senior Vice President of Customer Relationship Management (CRM), responsible for Oracle Fusion Customer Relationship Management, Oracle's Siebel Customer Relationship Management, Oracle Knowledge (formerly InQuira), Oracle ATG, and Oracle RightNow applications and Oracle CRM On Demand.

During his tenure at Oracle, Mr. Lye had responsibility for CRM on-demand operations, Oracle's own deployment of CRM, and CRM IT and was also the Group Vice President of CRM products at Oracle, responsible for Oracle's CRM product strategy and for CRM product management in the applications development organization.

Prior to joining Oracle in 2006, Mr. Lye was the Group Vice President and General Manager of CRM products at Siebel Systems, responsible for Siebel's vertical and horizontal CRM application technologies. Mr. Lye managed and directed all of Siebel's enterprise application strategy, product marketing, and product management.

Before his time at Siebel, Mr. Lye spent six years as President and CEO of ePeople. Prior to ePeople, he was Vice President of Marketing at Categoric Software, in the enterprise event management business. He also spent five years at Remedy Corporation, where he served as Senior Director and General Manager for global major accounts, strategic alliances, and international business operations.

Mr. Lye holds an honors degree in engineering from the University of Bath in England.

Crm Email Marketing