Friday 7 December 2012

Contact Email Marketing

Contact Email Marketing Biography
Do not use just an email address as your From line. This does not look good because most subscribers are use to seeing a name in that column.  But be forewarned, there may be some email clients where this is a moot point as they are configured to display the From address.   When this happens you should relate your email address to the purpose of your mailing. Some examples include ‘newsletter@yourdomain.com’, ‘info@yourdomain.com’, ‘news@yourdomain.com’,  and ‘yourcompany@yourdomain.com.’

If you use a person’s name follow this with a comma and then the organization you are from.  You only have 16 characters to work with so you should test this to see if this is enough space to reasonably allow a reader to make out who it is from.   Using just a person’s name should be avoided unless you are sure that this is someone that your reader will know.

Simply displaying your company or brand name should be sufficient for your subscribers to recognize you.   If you choose to use to use a department name be sure to also include your company or brand name so that your subscribers recognize you.

Also, keeping a consistent From address will keep consistency in your subscriber’s email clients and help avoid your message from being placed in junk mail folders.    A good example of how the From line is used can be found in political mailing lists.
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing
Contact Email Marketing

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