Free Email Marketing Services: Email Marketing Campaigns

Friday, 7 December 2012

Email Marketing Campaigns

Email Marketing Campaigns Biography
By Dan Forootan
The 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into a jack and drive as far as they want without ever listening to the radio. Those who want to listen to the radio, meanwhile, often do so via satellite radio, which carries with it a fairly ample subscription fee but offers hundreds of channels and a minimal amount of commercials in exchange. And how about the pre-teen crowd? When they’re watching movies in the back seat, how can they ever develop a fondness for listening to the radio—and experience the surge of adrenaline when a favorite song randomly pops up?

Somewhat ironically, the best way for radio to remain relevant today is by connecting personally with listeners during in-person appearances by DJs at festive occasions such as grand openings and baseball games. It’s possible to further cement the relationship with listeners by embarking upon an email marketing campaign for local radio stations during these events.

Email Marketing Campaigns

Email Marketing Campaigns

Email Marketing Campaigns Biography

Get Off the Fence! Focus Your Email Marketing!
Email marketing is an excellent way to reach out to customers and promote a brand. It’s cheaper, easier, and more effective than many offline marketing methods such as catalogs or posters . Unfortunately, this makes email marketing a prime target for abuse by unethical marketers. The result is that many emails get ignored by potential customers, but there are several tips, tricks, and secrets that can increase the success of email marketing campaigns:
Subject Lines Matter
Don’t use spam phrases, capital letters, or exclamation marks in the subject line. Your emails will end up in the trash if they read like spam. Be ready to test and adjust your campaign as you go. You’ll find certain subject lines are more effective than others.
Fulfill Expectations
Provide readers with whatever product or service they might be searching for. Targeting specific readers with focused messaging makes this much easier. Coordinate carefully with operations to ensure that the promises made in any email campaigns can be kept. Nothing is more frustrating than to get excited about a product or service only to find that the email was wrong or even deceptive.
One Size Doesn’t Fit Everyone
Collect subscriber information and send targeted information instead of generic messages. Effective messages are always personal. If at all possible, include a first and last name – even in the subject line when practical.
Don’t Hide the Sender
Successful email marketing campaigns begin when senders ensure that receivers know where the messages are coming from. If recipients can tell who is sending the messages, they are more likely to trust the message. On the other hand, when you can’t tell who it is that sent the email, you’re much more likely to skip it.

Email Marketing Campaigns